01 · THE FOUNDER
해남 농부의 아들
인연의 밭을 갈다
I welcome you with a farmer’s heart, the heart of a farmer’s son.
- 1981
전남 해남 다섯 누나의 막내
Born to a farming family in Haenam, he moved to Seoul in fifth grade, studied computer engineering and became an engineer.
- 2006 to 2008
엔지니어 돼지꿈을 좇다
His eldest sister’s restaurant showed him a new possibility. Before choosing the site, he spent two weeks counting foot traffic from evening until late at night.
- 2008.06
DonByeoRak opens
The opening price was ₩7,000 per serving. Kimchi grilled with pork belly, neck or jowl remains at the heart of DonByeoRak.
- 2010s
The family farm supplies the kitchen
Rice, sesame oil, chili powder and soybean powder came from his parents’ farming in Haenam. Barley roasted in Haenam became our tea, and suppliers were paid on the day.
- 2025.07
More than 620000 servings sold
Handon certification, an Excellent hygiene grade and a collaboration with Songcheol Noodles mark the journey, with kimchi and pork still at its heart.
